Tactic ? Terrible ? or Tremendous ? What does that ‘T’ Stands for in T-Series. This question has interested me from some time now. Lately, I checked in a website to find about the music director of Salman Khan’s next big release ‘Kick’ and i saw 3 names – Himesh Reshammiya, Meet Bros & Yo Yo Honey Singh. I was a little annoyed to see that and i’ll tell you why.
Recently there’s a trend to have 3 or even 4 music directors for a single film. Is that good ? Won’t the movie’s plot lose its essence ? I personally think so. From what i have been reading, it is the big music label company T-Series which intentionally brought this trend. Production houses let them choose the music directors of their choice and make them compose. If i’m a director, i won’t be comfortable with that fact. I would want one brand of music and i would want my music director ( be it a single person, duo or a trio ) to understand my screenplay and go deep into it while composing. It’s almost impossible with T-Series’ theory of having 3 or 4 separate music directors. You might get some very good and attractive singles but that might not have anything to do with the movie. Music is about the ‘feel’ and T-Series’ theory is more about economics and profits. If i’m not wrong, some of the biggest names in Bollywood Music like Vishal-Shekhar, Shankar-Ehsaan-Loy, Shreya Ghoshal, Sonu Nigam etc etc are upset with T-Series but they can’t possible do anything about that. I understand their irritation towards T-Series but the obligation will be the fact that T-Series is India’s No.1 Music label company and Money Rules. And the first time i noticed a dissent was when Vishal-Shekhar were unhappy with Sharukh Khan and T-Series hiring Yo Yo Honey Singh for just a single song in Chennai Express ( the song everyone knows – Lungi Dance )
There can be a counter argument against me and i know that. I’ve given a thought about that. The first time i noticed that this trend happening was in the movie Aashiqui 2. The music directors of that movie were Mithoon, Ankit Tiwari and Jeet Ganguly, mind you that there are not a trio, they are 3 separate music directors. Yes,the music album was a huge hit and it will go down as one of the best of all time. Yes,you can have this example against me. And yes, there are brighter sides to this method. There’ll be a lot of chances for young music directors and there’ll be scope for a lot of young singers but THE MOVIE itself might suffer. Every movie might not be turn out to be Aashiqui 2 and T-Series won’t give a damn about the quality of a film, they’ll make a lot of money even before the release of a movie. It’s an insult to some of our outstanding music directors like A.R Rahman or Shankar-Ehasaan-Loy or Vishal-Shekhar. I’m pretty sure that they would be hurt with this trend.
My simple point is that ‘Music’ should be left alone and Economics shouldn’t be attached with music direction. Gradually the quality of music will decrease otherwise. My message to T-Series is that – ” ‘T’rust those geniuses like ARR or SEL, They’ll automatically spin you a lot of money. There wasn’t a need to start that trend and it might mess up the Hindi Cinema Music and Movies on a whole. Get back to basics. Music is meant to be simple. Leave that ‘T’actic out in that T-Series and make it ‘T’remendous. Or else, it might turn out to be ‘T’errible. ‘T’hank You. “
– Nithin Lokesh